|
|
QLIF research
New publications on consumer expectations and attitudes
|
|
|
Consumer perceptions and behaviour regarding organic and low-input food
Based on a synthesis of national focus group discussions the report describe the quality and safety characteristics that are recognised by consumers of organic and low input foods. Furthermore, the report identify important "quality and safety" characteristics recognised by consumers of organic and low input foods. Download report (PDF)
Martine Francois and Bertil Sylvander (2006)
|
|
Organic and low input food consumers: Concerns and perspectives for developing the organic market in the future
The main result of the paper shows that a lack of knowledge among consumers about the production and processing techniques leaves room for a learning process on how to give pragmatic content to the demand from “caring people” and how to allow consumers to learn more about farming and processing. View paper.
Prepared by Bertil Sylvander and Martine François for the Joint Organic Congress, Odense, Denmark, May 30-31, 2006.
|
|
Review of organic market development in Europe - from OFCAP to QLIF
This review concludes that future organic market research will need to analyse how marketing approaches can match the mega-trends of consumers in general throughout Europe: their wish to save time spent on purchasing and cooking food, to save money while having excellent food quality, to procure healthy, emotionally laden, locally based and reliable food. These trends drive the purchase behaviour of occasional organic buyers and therefore need to be considered for product development as well as for communication and distribution approaches. View paper
Prepared by Toralf Richter for the Joint Organic Congress, Odense, Denmark, May 30-31, 2006.
|
|
Consumer attitudes towards the quality and safety of organic and low input foods
This review of scientific literature and analysis of recent qualitative data provides new insights into the dynamics of the demand side of the organic market. Differences between existing, committed and ‘new’ consumers have implications for wider organic research, policy development and marketing strategy, particularly as actual behaviour and product loyalty diverge from the conventional representation of con-sumer characteristics. View paper
Prepared by Peter Midmore, Mette Wier and Raffaele Zanoli for the Joint Organic Congress, Odense, Denmark, May 30-31, 2006.
|
|
Further information
The publications mentioned at this page derive from the QLIF subproject 1: Determining consumer expectations and attitudes towards organic/low input food quality and safety.
· More about research in subproject 1
· All publications from subproject 1
|
|
